There are very few opportunities that can match the biggest event in the world’s most popular sport, football. Recent news on Crypto.com shows the firm has bagged the title of official sponsor of the 2022 FIFA world cup that will be hosted by Qatar. With a 4 billion strong fan base by 2020, what does the 2022 FIFA World Cup sponsorship mean for Crypto.com and the blockchain world? Read on. What is to be Expected of the Deal? Crypto.com’s official world cup sponsor status means the firm’s name will be a constant during the event. It will receive the most comprehensive package of global advertisement, marketing, and promotional rights for the Qatar 2022 games. The rights cover the FIFA world cup as well as the FIFA confederations cup, inclusive of the final competition itself. Crypto.com is a crypto exchange platform that supports a wide range of crypto-related activities. They include crypto trade, investments, staking, wallet services, and many others. Its ads running on such a global stage means many other third-party crypto firms that are its clients will benefit a lot. The Impact of FIFA Sponsorship Deal by Crypto.com The FIFA sponsorship deal will have a profound impact on Crypto.com and the crypto community as a whole in the following ways. 1. Universal Acknowledgement of Cryptos The first impact of crypto.com’s official FIFA sponsor status relates to crypto awareness. News about cryptos will have a larger footprint in ma...
