For Zynga, association with the mobile/social trend wasn't productive because their model did not address its main value, which is high quality, rich social interactions.Digital Worlds and Immutable X committed to issuing developer grants of $100 million in token value over the next 24 months, a content boon for GameStop.The bias toward in-game NFT trading may be somewhat problematic for GameStop as it will tend to make its own digital asset marketplace peripheral to the gaming ecosystem, especially over time.A concern about GameStop's new operating principles, while admittedly focused on technology, is that they are geared to the delivery of physical goods.