Blockchain logistics company VeChain has announced a groundbreaking multi-year partnership with the world’s leading mixed martial arts (MMA) organization UFC. VeChain Signs Sponsorship Deal With UFC VeChain has now become the first ‘Official Layer 1 Blockchain Partner,’ for UFC. The deal is worth $100 million and will last over a period of five years, making it one of the MMA’s largest sponsorships deal ever, according to a report by the Sports Business Journal. We look forward to working with @ufc in the years ahead & helping the world discover the power of public #blockchain for initiatives from #Carbon management, #Sustainability, #SDGs and much more.#VeChain will revolutionize the global economy. https://t.co/3O4BvO3rAs $VET — VeChain Foundation (@vechainofficial) June 9, 2022 As part of the deal, VeChain will receive rights for UFC’s official fighter rankings title featured on UFC’s live and online broadcasts. The collaboration, beginning on Saturday, includes exclusive content for its digital and social media platforms. VeChain will also have a branded presence inside the UFC’s Octagon at 42 annual events and the 10-event Dana White Contender Series. Commenting on the development, Paul Asencio, UFC Senior Vice President of Global Partnerships, said, “We’re looking forward to working with VeChain to leverage UFC’s worldwide popularity to promote a positive message that blockchain technology can be used to protect our envi...
